Organic vs Paid - Can Google users tell the difference?
Users say they hate ads, but every marketer knows that they also click on the ads. The assumption is that well-timed ads that match users needs and interests are "good" while disruptive, irrelevant or poorly timed ads are "bad". Google's search results contain arguably "good" ads, they tend to be re
Users say they hate ads, but every marketer knows that they also click on the ads. The assumption is that well-timed ads that match users needs and interests are "good" while disruptive, irrelevant or poorly timed ads are "bad". Google's search results contain arguably "good" ads, they tend to be relevant to the query, they show up at the time of query and don't interrupt user experience. But, do users click on search result page ads thinking they're organic results?
I'd like to know how many people are aware that often the top of search results are ads. Tony McCreath, asks on TwitterAs always, rather than guessing - we asked.