DEJAN builds visibility for brands across search and the web.
Get in touchFor nearly three decades, search engine optimization followed a predictable, binary contract. A user entered a query, an engine compared it against an index of crawlable documents, and a ranked list of hyperlinks appeared. Today, that paradigm is collapsing. With the rapid adoption of AI Overviews,
Go deeper into Nik Ranger's Shenzhen SEO talk with her complete 6 part framework. Learn to diagnose AI impact and proactively influence models with actionable strategies for the new era of search.
In a surprise discovery, we found that query itself is the biggest predictor of how much CTR will deviate from the site's position average.
A novel approach to address this involves boosting rare features within the embedding space to improve re-ranking.
An incredible 30 minute video about machine learning and link building.
When a user requests information, ChatGPT can utilize a browser tool to fetch real-time data from the web. The process starts by either issuing a search query through a search engine (Bing) using the search command, or browsing one or more sites directly. Search Function When retrieving information,
Introducing a domain authority metric which balances popularity and centrality.
Google Chrome utilizes a machine learning model for address bar autocomplete. This article lists all signals for the auto-complete function.
Discover how Chrome's built-in convolutional neural network analyses product images for shopping intent and sensitivity.
Google is integrating Gemini Nano, its lightweight AI model, directly into Chrome and Android devices.
The anonymous guy who leaked Google's repo information wiped out the most valuable strategic resource in the history of SEO and rendered it near worthless. Imagine a history in which Alan Turing speaks to the press announcing they've cracked the Enigma. What do you think the enemy forces would do wi
If you haven't been testing SGE before it gets released, here's a quick guide we've set up that literally takes 2 minutes. Pictures included to make it even easier! What is true as of November 2023: Google has taken a ground-breaking leap with the introduction of the Search Generative Experien
Our data indicates that question-based queries have seen the biggest drop during the May update.
Learn effective web content writing strategies to boost reader engagement, including the inverted pyramid technique, concise writing, visual elements, and linking to credible sources.
Download Dan's presentation from SMX and request access to exclusive bonus material.
Demonstration of effect hidden content has on rankings. This includes tabs, accordions and other common content expansion mechanisms.
Make an edit. Open your Local Guide profile. Go to your edits tab. That's it.
Full Data Download For a company that constantly preaches the importance of good user experience, Google has been unusually stubborn about one matter - labelling paywall in their search results. The issue is not even up for a debate, anyone advocating for good user experience understands that someth
Users say they hate ads, but every marketer knows that they also click on the ads. The assumption is that well-timed ads that match users needs and interests are "good" while disruptive, irrelevant or poorly timed ads are "bad". Google's search results contain arguably "good" ads, they tend to be re
This is a small-scale case study with no control group involved. The aim of the test was to see if a small number of links from relevant sites and pages can impact rankings and traffic of a page with a low volume of traffic and low competition terms. Experiment Start: October 2019 Experiment End: Ju
